Privacy Policy

 

Rest assured that Driven Sporting takes your privacy seriously and has procedures in place to ensure compliance with the UK General Data Protection Regulation (GDPR).

This policy outlines what personal information we collect through this website, how it is used, and your rights in relation to that information.

Information That We Collect

When you sign-up to our mailing list you will be asked for your e-mail address. This information will be retained until you ask for it to be removed (see 'Removal of Your Information' below).

When you place an order to buy a product your personal and payment details will be processed by WorldPay. No details will be received or stored on this website. Worldpay follow the strictest security standards when taking payment.

Use of Your Information

The information that you provide when signing up to our mailing list will be stored on our secure database and also transferred to a professional e-mail system that we use to manage our mailing list and to send out our newsletters.

The information that you provide when placing an order through Worldpay will be used by us to process your order.

Your information will be used by us to send out newsletters and process orders. We do not sell your personal data and only share it with trusted third-party services where necessary to operate our website and services.

If you are not happy with the way that we are handling your data please contact us and we will try to resolve any issues as quickly as possible. If you still believe there is a problem you have the right to complain to the ICO.

Access to Your Information

Please contact us if you would like a copy of the information that we currently hold about you, once we have established your identity we will be happy to provide a copy of the data in a suitable format.

Updating Your Information

If you would like to update your details please contact us and we will update it as soon as we can.

Removal of Your Information

Each newsletter that we send will contain a link that allows you to unsubscribe from our mailing list. When you unsubscribe, your email address will no longer be used for marketing communications. We may retain limited information where required for legal, compliance, or suppression purposes.

Cookies

What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They help the website function properly, improve your browsing experience, and provide information to us about how the site is being used.

How we use cookies

We use cookies and similar technologies to:

  • Ensure our website functions correctly

  • Understand how visitors interact with our website

  • Improve our website, services, and marketing efforts

Types of cookies we use

Essential cookies
These cookies are necessary for the website to operate and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or adding items to your cart.

Analytics cookies
We use Google Analytics 4 (GA4) to collect information about how visitors use our website (for example, which pages are visited most often). This information helps us understand and improve website performance. Data collected is aggregated and anonymised where possible.

Marketing and tracking cookies
We use Google Tag Manager to manage website tags and tracking technologies. Tag Manager itself does not store personal data but may deploy cookies from other services depending on your consent.

Functionality cookies
These cookies allow the website to remember choices you make (such as your region or preferences) to provide enhanced functionality.

Shopify cookies

Our store is hosted on Shopify, which uses cookies to support core website functionality such as checkout, shopping cart features, and secure login. Shopify may also use cookies to help prevent fraud and ensure platform performance.

Managing your cookie preferences

You can manage or withdraw your cookie consent at any time by adjusting your browser settings or through any cookie consent tools provided on our website.

Most browsers allow you to:

  • See what cookies you have

  • Delete cookies

  • Block third-party cookies

  • Block all cookies

Please note that disabling certain cookies may affect the functionality of our website.

Third-party cookies

Some cookies on our website are set by third parties (such as Google and Shopify). We do not control these cookies. For more information, please review the relevant third-party privacy policies:

Updates to this policy

We may update this Cookies section from time to time to reflect changes in technology, legislation, or our business practices.

Analytics & Behavioural Tracking

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

This data is collected using cookies and similar tracking technologies, subject to your consent.

Changes to This Policy

Any changes to this policy will be posted on this page as soon as they apply.